Rich grew up in Salem, and graduated from Salem Community High School in 2004. He then attended Vincennes University in Vincennes, Indiana where he received his degree in Mortuary Science. He started working at Rogers- Atkins Funeral Home in 2007 and worked for Larry Rogers until purchasing the funeral home in January of 2020. He and his wife, Mallory and their three sons, Weston, Nolan, and Cohen live in Salem.